I grew up in a city built in only 5 years, from scratch, which became the capital. My grandfather was a Palestinian refugee of war, and my grandmother is illiterate >> She only “reads” pictures…

From those roots, I learned that creativity is finding solutions even when you start with nothing. With over 13 years of experience in design, branding, and digital innovation, I combine strategy and visual storytelling to create work that resonates across cultures, including Singapore, South Korea, Cambodia, India, France, the UAE, and the UK.

Worked with some folks at Fields, McCann, and BETC. Over the years, I’ve partnered with clients ranging from global consumer brands to national institutions, including the Olympic Games & FIFA World Cup, Ambev Beverages, TIM, Mastercard, Peugeot, Citroën, and PUMA.

Since 2023, I’ve been a Creative Art Director based in Japan 🇯🇵, working (or at least trying to…)
in campaigns for JBL, Evian, Uber, and Asahi, while also preparing Gen Z for the creative industry by teaching AI
and Creative Process at Red Hook and Cuca, two of Brazil’s most awarded creative schools.

And when I’m not working, you’ll probably find me enjoying a bowl of 🍜 博多ラーメン, my favorite comfort food.

🏆

HONORS & AWARDS
Effie Awards 2024 | Shortlist | Positive Change & Social Good
El Ojo 2024 | 3x Bronze | Outdoor & Sustainability
Cannes Lions 2023 | Bronze | Food & Beverage
Clio Awards 2023 | Shortlist | Experience and Activation
Clio Awards 2023 | Shortlist | Media
One Show 2023 | Merit | Experiential and Immersive
LIA Awards 2023 | Gold | PR
LIA Awards 2023 | Shortlist | Non-Traditional
D&Ad 2023 | Bronze | Public Relations
D&Ad 2023 | Shortlist| Experiential
D&Ad 2023 | Shortlist| Media
El Ojo 2023 | Silver | Brand Experience
El Ojo 2023 | 2x Bronze | Creative PR
Lürzer's Archive Issue 5-6 | 2021
Cannes Lions 2019 | Bronze | Social Influencer
El Ojo 2019 | Bronze | Digital
Lisbon Health Festival 2018 Bronze | Products, Services & Devices
Lusófonos Awards Portugal 2018 | GP | Most Awarded Creative of the Year
Lusófonos Awards Portugal 2018 | Gold | Lusófonos Talents
Effie Awards New York 2017 | Silver | Non-profit
FePI 2017 - Festival de la Publicidad Independiente | Silver (Direct)
FePI 2017 - Festival de la Publicidad Independiente | Bronze (Digital)
Colunistas Brasília 2017 | 4x Gold
Colunistas Brasília 2017 | 4x Silver
Colunistas Brasília 2017 | 2x Bronze
Cresta Awards New York 2016 | Bronze | Direct
Lusófonos Awards Portugal 2016 | Bronze | Lusófonos Talents
Colunistas Awards Brazil 2016 | 4x Gold
Colunistas Brasília 2016 | 7x Gold
Colunistas Brasília 2016 | 12x Silver