I grew up between a small farm and the bold lines of Brasília, a city built from nothing in just four years to become Brazil’s capital. My father taught me how to plant food, my mother how to cook it. My grandfather was a Palestinian refugee of war, and my grandmother is illiterate >>She only “reads” pictures, maybe the first art director in the family????

From those roots, I learned that creativity is finding solutions even when you start with nothing. With over 13 years of experience in design, branding, and digital innovation, I combine strategy and visual storytelling to create work that resonates across cultures.

I started out in product and visual design, later moving into art direction with agencies such as Fields, McCann, and BETC. Over the years, I’ve partnered with clients ranging from global consumer brands to national institutions, spanning the Olympic Games and FIFA World Cup, and working with clients such as BB, TIM, Ambev Beverages, Peugeot, Citroën, Mastercard, and PUMA.

Since 2023, I’ve been a Creative Art Director at Havas Japan, leading campaigns for Citroën, Evian, Uber, JBL, and Asahi, while also preparing Gen Z for the creative industry by teaching AI and Creative Process at Red Hook and Cuca,
two of Brazil’s most awarded creative schools.

And when I’m not working, you’ll probably find me enjoying a bowl of 博多ラーメン, my favorite comfort food.

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HONORS & AWARDS 🏆
El Ojo 2024 | Bronze | Outdoor & Sustainability
Cannes Lions 2023 | Bronze | Food & Beverage
Clio Awards 2023 | Shortlist | Experience and Activation
Clio Awards 2023 | Shortlist | Media
One Show 2023 | Merit | Experiential and Immersive
LIA Awards 2023 | Gold | PR
LIA Awards 2023 | Shortlist | Non-Traditional
D&Ad 2023 | Bronze | Public Relations
D&Ad 2023 | Shortlist| Experiential
D&Ad 2023 | Shortlist| Media
El Ojo 2023 | Silver | Brand Experience
El Ojo 2023 | 2x Bronze | Creative PR
Lürzer's Archive Issue 5-6 | 2021
Cannes Lions 2019 | Bronze | Social Influencer
El Ojo 2019 | Bronze | Digital
Lisbon Health Festival 2018 Bronze | Products, Services & Devices
Lusófonos Awards Portugal 2018 | Gold | Lusófonos Talents
Lusófonos Awards Portugal 2018 | Grand Prix | Young Lusófonos of the Year
Effie Awards New York 2017 | Silver | Non-profit
FePI 2017 - Festival de la Publicidad Independient | Silver (Direct)
FePI 2017 - Festival de la Publicidad Independient | Bronze (Digital)
Colunistas Brasília 2017 | 4x Gold
Colunistas Brasília 2017 | 4x Silver
Colunistas Brasília 2017 | 2x Bronze
Cresta Awards New York 2016 | Bronze | Direct
Lusófonos Awards Portugal 2016 | Bronze | Lusófonos Talents
Colunistas Awards Brazil 2016 | 4x Gold
Colunistas Brasília 2016 | 7x Gold
Colunistas Brasília 2016 | 12x Silver