I'm Lucas Husni, a Brazilian Creative,
passionate about design, futurism,
and sustainability.

I'm a creative professional with over 13 years of experience in design, branding, and digital innovation. Born and raised in Brasília 🇧🇷 (a city known for its bold design and modernist architecture), I’ve always been drawn to thoughtful, purpose-driven creativity.

Currently based in Tokyo 東京, I work as an Associate Creative Director at Havas Japan, where I help lead campaigns for brands like JBL, Citroën, Evian, Uber Eats, and Uber Taxi. My approach blends strategic thinking with visual storytelling, shaped by diverse experiences across cultures and disciplines.

Previously, I served as Head of Digital Experience, leading a multidisciplinary team of 12 in creating meaningful digital environments. Over the years, I’ve built a foundation in both product and visual design, spending 6 years as a Product Designer and over 12 years as an Art Director, collaborating with teams at agencies like Fields, McCann, and BETC.

I've had the opportunity to work with a wide range of clients, from government institutions to global consumer brands, including Ministry of Health, the Ministry of Sports (Rio Olympic Games & FIFA World Cup), Bank of Brazil, AmBev, Globo International, PUMA, Peugeot, Citroën, Mastercard, Petra, and TIM.

Recently, I was invited to teach Art Direction and Creative Process in two of the most awarded creative schools: Red Hook & Cuca, "stealing" Ad&D awards prestigious schools such as Miami Ad School, and
of course, exchanging experience with more than 60 fresh graduates.

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HONORS & AWARDS
Cannes Lions 2023 | Bronze | Food & Beverage
Clio Awards 2023 | Shortlist | Experience and Activation
Clio Awards 2023 | Shortlist | Media
One Show 2023 | Merit | Experiential and Immersive
LIA Awards 2023 | Gold | PR
LIA Awards 2023 | Shortlist | Non-Traditional
D&Ad 2023 | Bronze | Public Relations
D&Ad 2023 | Shortlist| Experiential
D&Ad 2023 | Shortlist| Media
El Ojo 2023 | Silver | Brand Experience
El Ojo 2023 | 2x Bronze | Creative PR
Lürzer's Archive Issue 5-6 | 2021
Cannes Lions 2019 | Bronze | Social Influencer
El Ojo 2019 | Bronze | Digital
Lisbon Health Festival 2018 Bronze | Products, Services & Devices
Lusófonos Awards Portugal 2018 | Gold | Lusófonos Talents
Lusófonos Awards Portugal 2018 | Grand Prix | Young Lusófonos of the Year
Effie Awards New York 2017 | Silver | Non-profit
FePI 2017 - Festival de la Publicidad Independient | Silver (Direct)
FePI 2017 - Festival de la Publicidad Independient | Bronze (Digital)
Colunistas Brasília 2017 | 4x Gold
Colunistas Brasília 2017 | 4x Silver
Colunistas Brasília 2017 | 2x Bronze
Cresta Awards New York 2016 | Bronze | Direct
Lusófonos Awards Portugal 2016 | Bronze | Lusófonos Talents
Colunistas Awards Brazil 2016 | 4x Gold
Colunistas Brasília 2016 | 7x Gold
Colunistas Brasília 2016 | 12x Silver