Role: Art Direction + Concept
Why are young Japanese people less and less
interested in sex? 👀A survey shows that it is
increasingly common to be a virgin in the country
among people aged 18 to 34 years.
And the proportion of Japanese singles who are not
in a relationship is rising. What's behind this change?
But Japan is also known for its high workload.
How do we reconcile all this? With the concept: If you work twice as hard, you work better. 🫦
This is because people who have sex frequently are more willing to do their activities during the day. During the day you work, and at night
you work too ;)

