In Dubai, Padel (similar to Tennis but played on a smaller, private court) is booming rapidly.
But even in a city that never slows down, depression and anxiety often stay unspoken.
Open Court was a concept created for Adidas Pitch in the United Arab Emirates, designed to turn the Padel Court into
a space for both movement and healing.

Each session pairs a player with a certified therapist, transforming every match into a conversation through motion.
Through the Adidas Training platform, players can book one-on-one Talk Court Sessions and experience Motion Therapy,
where keeping the ball alive means keeping the dialogue alive.

Role: Concept, Art Direction, Copy