Padel is booming in Dubai, yet conversations about anxiety and depression often stay quiet behind the city’s relentless pace. The sport’s small, enclosed court created an unexpected opportunity: an intimate space where two people can open up without the pressure of traditional therapy. Open Court reframes padel as a place for emotional connection, pairing players such as expats, overworked professionals, and young high achievers with licensed therapists. Through the Adidas Training platform, anyone can book a one-on-one Talk Court Session and experience Motion Therapy, where keeping the ball alive means keeping the dialogue alive.

Role: Art Direction + Creative Concept, Copy