Uber Helicopter • Tokyo
For independent travelers in Japan, Mount Fuji is a dream destination, but reaching it can take hours by car or train. Uber Helicopter was a concept developed and presented to Uber Japan, designed to give tourists the chance to fly directly from Tokyo to Mt. Fuji. More than a ride, it positioned Uber as the service that connects people not only across a city, but to the very heart of Japan. Through branded aircraft design, booking prototypes, and visual storytelling, the project reframed Uber as a bridge between travel, culture, and aspiration.
Role: Concept, Art Direction, Copy
Fuji Air Experience
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Fuji Air Experience *
The original idea was a campaign targeting tourists, with Mount Fuji as the most sought-after destination. However, the client chose to proceed with a shorter campaign limited to the Tokyo area.
Footage merged from Lisbon & Tokyo
Swags
I’ve designed an exclusive merch collection including flight jackets, sunglasses, tote bags, stickers, boarding passes, and wristbands, to make Uber Helicopter feel like a club, not just a ride.
