Asahi Super Dry is one of Japan’s most iconic beer brands, known for its sharp taste and bold attitude. But nightlife is never one-size-fits-all; every city, every crowd, and every night has its own energy.

So I created Seek the Unique, a spec campaign that captures unexpected nightlife moments across different cities, blending Asahi’s Japanese identity with a more global, fashion-driven visual language.

Role: Art Direction, Edit, Copy & Concept