Duolingo Mart was a konbini-style pop-up store in Shibuya, designed to bring the Duolingo universe into the physical world through Japan's most iconic retail format. The product line was built around Japanese cultural archetypes, and of course, the app creates products to engage the audience and make DuoLovers go crazy about it. The result was a fully localized brand experience that felt native to Japan rather than imported.
Role: Art Direction + Creative Concept (Products)
DuoMart
DuoClock
DuoClock helps you practice your target language from
the moment you wake up. To silence the alarm, users must correctly pronounce daily sentences in the language they’re learning. Until the built-in microphone detects perfect pronunciation, Duo keeps ringing. 🤨
One of my earliest product proposals,
and still one of my favorites.
Duo Drop Apparel
Duo Drop Apparel
We proposed a collection of apparel where people could find the most hilarious and comfortable options for all different tastes.
The world's most unhinged green owl has made his way to Shibuya. //TimeOut Tokyo
Plushies
Based on the Japanese and Pop Culture,
we’ve proposed “DuoZilla, Duo Seifuku,
and even bringing Japanese folklore with
DuoKappa & Lilly Kitsune
Stationery
We wanted to incentivize young people to study by creating products to help them keep going, such as a Stamp Set that tracks achievements using icons from the Duolingo App.
コンビニ
Of course, we had recreate the whole store in a Combini, bringing products that were inspired by the favorites of customers.
