To keep learning streaks alive during Japan’s end-of-year rush, Duolingo opened a konbini-inspired pop-up in the heart of Shibuya.
I helped concept and design exclusive products created specifically for the drop, using familiar convenience-store cues to turn language learning into a daily habit.
Role: Art Direction + Creative Concept (Products)
DuoMart
DuoClock
DuoClock helps you practice your target language from
the moment you wake up. To silence the alarm, users must correctly pronounce daily sentences in the language they’re learning. Until the built-in microphone detects perfect pronunciation, Duo keeps ringing. 🤨
One of my earliest product proposals,
and still one of my favorites.
Duo Drop Apparel
Duo Drop Apparel
We proposed a collection of apparel where people could find the most hilarious and comfortable options for all different tastes.
The world's most unhinged green owl has made his way to Shibuya. //TimeOut Tokyo
Plushies
Based on the Japanese and Pop Culture,
we’ve proposed “DuoZilla, Duo Seifuku,
and even bringing Japanese folklore with
DuoKappa & Lilly Kitsune
コンビニ
Of course, we had recreate the whole store in a Combini, bringing products that were inspired by the favorites of customers.
