To keep learning streaks alive during Japan’s busy end-of-year season,
Duolingo opened a konbini-style pop-up store in the heart of Shibuya 渋谷.
We brought the Duolingo universe into the real world through a collection of exclusive products inspired by Japanese culture and everyday life, keeping the brand’s playful personality in the classic Duo way: fun, unexpected, and a little weird.
Role: Art Direction, Creative Concept & Brand Design
DuoMart
The world's most unhinged green owl has made his way to Shibuya. //TimeOut Tokyo
Plushies
Based on the Japanese and Pop Culture,
we’ve proposed “DuoZilla, Duo Seifuku,
and even bringing Japanese folklore with
DuoKappa & Lilly Kitsune
Stationary
We wanted to incentivize young people to study by creating products to help them keep going, such as a Stamp Set that tracks achievements using icons from the Duolingo App.
コンビニ
Of course, we had recreate the whole store in a Combini, bringing products that were inspired by the favorites of customers.
