Redesign TIM telecom

TIM, the Italian telecom, went to Brazil and is now the 2nd best brand carrier. However, we used to see a lot of barriers from
the CX's point of view, and of course, it had an impact on sales, usability, and other areas made difficult by the bad experience.
My role as a UX Lead was to help the client create a Design System based on Minimalistic Design that improved not only
the aesthetic but helped the conversion of new clients, maintaining the current ones.

Role: Art Direction + UX Design