Milk Beer
Role: Art Direction + Creative Concept
In Brazil, the FIFA World Cup is a
long-awaited event by both sports fans and beer brands, as there is a natural appeal to the consumption
of their products. And Brazilians love cheering with beer.
But this year, due to the time zone difference with Qatar, the first games take place at 07:00 (Brazilβs time), which is not the perfect time for a beer.
Petra Milk was then created, a vegan milk made with the same barley used in the production of the malt of Petra beer. A drink suitable for that time of day, but that carries beer characteristics, such as the same bottle and even the smell of beer! Can you believe it? Just watch π₯πΊ
