Okaneh is a financial app designed for Brazilians living in Japan. The brand combines the familiarity and energy of culture with visual cues inspired by everyday life in Japan, creating an identity that feels approachable, culturally relevant, and native to its audience.
From the visual system to the product experience, the goal was to make personal finance feel less intimidating and more human, turning a traditionally serious category into something simple, expressive, and engaging.
Role: Art Direction + Brand Design+ Product Design
Ball of yarn
Even if you're doing well financially,
you can still run into money issues.
Every knows this guy right here…
But if you don't know how to handle
your money it will get to busy.
Inspiration & meanings
Stuck in
Cat’s stuck in distractions
and only it’s tails out.
distractions.
Okaneh app
Color Paletts
Success
We have been using shades of orange for our main color scheme.
And of course, we got a secondary onewhen we want to play around with KVs and especifÃcs app behaviours.
On the App Store, we've gotten over 2,400 downloads in Japan in just 45 days and counting..
